Cognitive analysis of marketing solutions for effective advertising and marketing

Cognitive marketing strategies play an essential role in designing effective marketing campaigns, promoting new services and also in product placement.

The advanced technology possessed by the University of Primorska is used to enhance visual, audio and (increasingly) tactile stimuli in advertisements, which can transform the content of an advertisement or marketing campaign into an even more effective means of enabling the advertiser or seller to achieve a greater impact on the target audience through smart advertising.

Presentation of the invention

The research laboratory, based at the Faculty of Mathematics, Natural Sciences and Information Technologies of the University of Primorska, specialises in understanding human interactions with technology and their decision-making processes. The technological solution offered aims to go beyond mere declarative statements of people in order to find out exactly how they think, what they feel and how they act. The lab offers its expertise, technological equipment and analytical tools to professionals and companies in the marketing and communication sector to analyse and design advanced cognitive marketing solutions for product/service promotions based on quantitative analytical data from analysed promotional (video) content.

Advantages

• we use advanced technology to analyse the effectiveness of the marketing advert produced
• make suggestions for designing more effective advertising campaigns on TV, in print, online, etc.;
• advise on the design of targeted and personalised marketing strategies/advertisements based on the findings and data analysis.